Growth diagnosis
Find the real constraint before investing in more activity.
LOVERBOYYY♥
Become the
Strategy · psychology · performance creative
Become the
obvious choice.
A founder-led Canadian Growth Partner helping ambitious ecommerce, fitness and wellness businesses sharpen positioning, reduce buying friction and build creative systems that learn. Human creative. Built to perform.
Growth with a pulse.Canada-based · remote
How growth gets unstuck
Strategy before assets. Customer truth before tactics.
We diagnose what makes the business harder to choose, then build the smallest useful system to improve clarity, trust and action.
Positioning + messaging
Make the value easier to understand, trust and repeat.
Customer psychology
Map the tensions, objections and proof people need before acting.
Journey + conversion review
Identify friction across the website, social presence, funnel and follow-up.
Performance creative
Turn the strategy into human concepts, scripts and finished creative for Meta + TikTok.
Learning + retention systems
Capture what the market teaches so the next decision gets smarter.
The Growth Partner loop
Every engagement should make the business easier to choose.
01Diagnose
Define the business goal, constraint, customer and decision owner.
02Understand
Find the customer tension, objection and proof required for trust.
03Position
Clarify why this business is the right choice for the right customer.
04Design
Choose the smallest useful test across message, journey and creative.
05Build
Create the assets, systems and handoffs the test actually needs.
06Launch
The authorized team deploys through the agreed channel and controls.
07Learn
Evidence informs the next decision without pretending noise is a result.
↻Compound
Reusable context improves the next test, quarter and relationship.
Clear scope: strategy does not guarantee revenue, customer acquisition or performance. Media buying, account access and campaign management are included only when separately agreed in writing.
Ways to work together
Diagnose first. Build what matters next.
Direct founder review, a clear written scope and no oversized engagement before the real constraint is clear.
Performance Creative Validation Sprint
Scoped after qualified review
A bounded paid pilot for a business that needs useful creative evidence before committing to a larger production or growth relationship.
- One defined learning question and written scope
- Founder-led strategy, concept and performance creative
- Rights, revisions, timing and success measures confirmed before booking
Growth Partnership
Recommended after brief review
A focused engagement built around the business constraint, customer journey and learning question, not a public package menu.
- Clear strategy, scope, owners and decision gates
- Performance creative when it is the right delivery mechanism
- Written quote in Canadian dollars before booking
Paid usage, raw footage, creator whitelisting and exclusivity are quoted by scope. Organic posting rights and deliverable usage terms are confirmed in the brief.
LOVERBOYYY♥GMV
Commerce-ready. Eligibility-aware.
Creative can be adapted for TikTok Shop, affiliate and creator-commerce, and GMV-oriented workflows when the brand, seller account, platform and market are eligible.
Selected work
Real products. Human delivery.
A rights-cleared example of Cody's on-camera range. Tap to watch it in place.
Role is stated exactly. No strategy, editing, partnership, performance or revenue result is claimed.
Open the full portfolio
Founder
Close to the work. Close to the customer.
Cody Laughlin
Founder, CEO & Growth Director
Cody leads the growth diagnosis, strategy, customer psychology, creative direction and client relationship behind LOVERBOYYY♥. Clients work directly with the person accountable for the recommendation, without account-layer handoffs.
As a fitness coach at F45 Blue Mountain and a former boutique spin instructor in Toronto, Cody brings real category fluency to fitness, wellness and lifestyle creative. These roles provide practical perspective, not endorsements by either business.
FAQ
Good briefs start with clear expectations.
What do clients receive?
You receive the finished vertical videos plus the concepts, hooks and scripts included in the agreed scope. Deliverable count, aspect ratios and export specifications are confirmed before production.
What is the typical turnaround?
Timing depends on product delivery, scope and feedback. A delivery schedule is confirmed in the brief; monthly lanes run on a recurring cadence designed around approvals and launch needs.
How many revision rounds are included?
Revision terms are set by project scope. The brief separates in-scope refinements from reshoots, new concepts or changes caused by a revised product or offer.
How does pricing work?
Paid pilots, creative projects and ongoing Growth Partnerships are quoted in Canadian dollars after the product, platform, deliverables, usage, revisions, timing and learning goal are understood. Every scope and price is confirmed in writing before booking.
Are you a UGC agency?
No. LOVERBOYYY♥ is a founder-led Growth Partner. UGC and creator-led production are useful capabilities inside a wider system spanning positioning, customer psychology, conversion strategy and performance creative.
What does a Growth Partner actually do?
We diagnose what makes the business harder to understand, trust or choose. Then we recommend the smallest useful next step across positioning, customer journey, conversion and performance creative. The exact scope is written before work begins.
What usage rights are included?
Usage is confirmed in writing for every scope. Paid usage, creator whitelisting and exclusivity are quoted based on duration, platform, market and category.
Is raw footage included?
Not by default. Raw footage can be quoted when requested before production so capture, storage, transfer and usage expectations are clear.
Can we work together remotely?
Yes. LOVERBOYYY♥ is Canada-based and works remotely with brands. Products can be shipped for production, and reviews happen through a simple remote approval process.
Who is the monthly retainer best for?
Brands with an active Meta or TikTok testing rhythm benefit most. The lane is designed for teams that can share useful launch signals and need a reliable stream of fresh concepts and finished vertical videos.
Is this a fit for both Meta and TikTok?
Yes. Creative can be developed for either platform with attention to its placement, audience and native conventions. Final media plans and platform deployment remain with your team unless separately agreed.
Can you support creator-commerce or GMV workflows?
Conditionally. Creative can be adapted for eligible TikTok Shop, affiliate, creator-commerce or GMV-oriented programs when the brand, seller account, platform and market qualify. Access, eligibility, GMV and revenue are not promised.
Request a Growth Session
Tell us where growth is getting stuck.
Share the goal, customer and current constraint. Cody reviews every request personally and replies with the smallest useful next step or an honest pass.
- Diagnosis before scope
- Direct founder review
- Clear authority before action